The plant protein trend in Norway: Market overview and future perspectives
Gonera, Antje; Milford, Anna Birgitte;
There is increasing global awareness about the unwanted negative environmental effects of livestock production, as well as possible negative health effects of animal-based food compared with plant-based foods. This awareness can explain the increased sales of plant protein products such as meat analogues, which is observed in many countries. At the same time, surveys show that a growing number of people refrain totally or partially from the consumption of meat or animal based products, as either vegans, vegetarians or meat reducers.